One interesting point I picked up from Paco Underhill’s book Why We Buy is that people don’t just buy goods online, but do research as well. We gather information about products we’re considering so that when we do go to a shop, we have a greater understanding of what we’re paying for before we hand [...]
I’ve written about Threadless on here before and I think they’re a perfect example of how to do business online and a brand worth evangelising. They never seem to be resting and are constantly improving the service they offer. The latest wave of Threadless updates sees a website redesign, improved shirt quality and new customised [...]
I discovered online clothing retailer Threadless in late 2006 and since then, it’s the only place that I’ve bought my T-shirts from. Since placing my first order on December 29, 2006, I’ve spent a total of $341.80 there. What can we learn from its success and why do I keep going back there? Here are [...]
In a world with countless choices, presenting people with relevant information should be one of the most important aspirations for any designer. This can be achieved on the web and in software in a number of ways, but let’s begin with a more mundane example. Many shoe shops organise their displays by type – hiking [...]