The notion that people’s attention span is shorter when reading on the Web is well known. The number of possible distractions and other things that you could be doing right now is far greater than if you were reading a book on a secluded beach. Catering for short attention spans Because people are seemingly in [...]
The other day I was travelling up to London in the commuter rush hour and I noticed something; everyone was reading a newspaper. Britain is one of the largest, if not the largest, consumer of newspapers per capita in the world, so this shouldn’t be too much of a surprise. Yet we keep hearing that [...]