One interesting point I picked up from Paco Underhill’s book Why We Buy is that people don’t just buy goods online, but do research as well. We gather information about products we’re considering so that when we do go to a shop, we have a greater understanding of what we’re paying for before we hand [...]
These days, I hardly do any of my shopping in real, brick and mortar shops. All of my books, music, films and software come from either Amazon or iTunes. Our groceries and household goods are ordered online from Sainsbury’s and I get Time magazine delivered. If there’s a choice between ordering online and buying from [...]