Flight search is a difficult design problem. There are millions of scheduled flights every year and even when constrained by route and date, the amount
One interesting point I picked up from Paco Underhill’s book Why We Buy is that people don’t just buy goods online, but do research as well. We gather information about products we’re considering so that when we do go to a shop, we have a greater understanding of what we’re paying for before we hand [...]
When it comes to buying flights, there are quite a few options available. You could go to a travel agent in your local town, contact one over the phone or go directly to an airline’s website. But increasingly people are turning to price comparison websites which appear to show you all of the available options [...]