One interesting point I picked up from Paco Underhill’s book Why We Buy is that people don’t just buy goods online, but do research as well. We gather information about products we’re considering so that when we do go to a shop, we have a greater understanding of what we’re paying for before we hand [...]
These days it seems that all I write about is how to improve iTunes. Make no mistake, I think it’s an awesome shop and I’m a good customer for them. I get all my music from iTunes and the amount I spend there seems to be gradually increasing. Yet I think they’re missing one big [...]