Common Craft – explaining technology with paper
One thing that surprises me is how few people use RSS feeds to keep updated with news and blogs. Even though it saves users countless time, few seem to know about or understand what it is. Whenever I try to explain RSS, it’s hard to get across what exactly it does in a clear and concise manner. So if it’s difficult to communicate the value of new technology that’s essentially invisible, how do you do it?
Enter Common Craft, a company I found yesterday via Twitter, who they’d produced a video for. They use simple paper drawings to explain concepts like Wikis and social bookmarking in short and clear presentations. Check out their RSS video:
Common Craft then license better versions of these videos to individuals and companies, as well as creating custom ones for clients. It’s a neat way of explaining Web technologies to people and an inspiration for anyone trying to wrestle with a tricky concept.
About the author
Philip Morton is a user experience consultant at Foolproof in London. He's also the Editor of Thunderbolt, which he has been running since 2000.
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