Hello. I'm a Principal Consultant at Foolproof, an experience design agency in London.
Since joining in 2010, I've worked with a variety of clients such as HSBC and Sony PlayStation, helping them to improve their user experiences.
I've conducted user research around the world, including the US, Canada, Mexico, France, Germany, Spain, Russia, Saudi Arabia, Hong Kong, Singapore and Taiwan.
In addition to research, my work covers UX strategy, design and measurement.
In my spare time, I'm the founder and editor of Thunderbolt, a volunteer-run videogames website.
How do you create products and services that meet people's needs and that they love?
The devices people are using and their behaviour on them is changing faster than most businesses can keep up with.
What causes a business to succeed or fail? Thinking about jobs-to-be-done theory, disruptive innovation and the like.
As the newspaper's slogan goes, We live in Financial Times. How does economics affect our lives and what does it tell us about ourselves?
Something that most people (at least in the UK) are wary of and know little about, but can be empowering. How can it be made more accessible?
An enjoyable pastime, but also an industry in turmoil. How can it save itself and adapt to new technology and behaviours?
A frequent traveller, I've been fortunate enough to visit famous landmarks (New York, Sydney) and the odder corners of the world (Turkmenistan, Alaska).